Project Summary
Digiverse optimized TikTok Livestream Daily and Mega Live for the Hunter DTC Project, transforming livestreaming into a conversion engine connecting content, traffic, offers, orders, GMV, ROAS, and operational dashboards.
Business Context
Livestream commerce is more than just a live sales session. It’s where media, messaging, live interaction, offers, dashboards, and commerce operations all work together in real time.
The Commerce Challenge
Hunter DTC needs to optimize livestreaming effectiveness across multiple product categories such as jewelry, cosmetics, blankets, and mattresses, while also monitoring metrics like traffic, orders, buyers, GMV, and ROAS.
Digiverse System Lens
Digiverse views livestreaming as a conversion engine. Growth doesn’t come from a single live session, but from how traffic, content, offers, interaction, and operational intelligence work together.
What Digiverse Connected
Media
TikTok Shop livestream has become a distribution and conversion channel.
Message
Product messages and offers are implemented within the context of live commerce.
Experience
Live interaction creates a direct shopping experience and encourages action.
Intelligence
Traffic, orders, buyers, GMV, and ROAS are tracked on the dashboard.
Technology
The commerce platform operation supports the operation of Daily Live and Mega Live.
What We Delivered
Digiverse optimizes TikTok Livestream Daily and Mega Live, tracking traffic, orders, buyers, GMV, and ROAS on dashboards, and applies this model to multiple DTC categories.
Value Created
Credential notes the example.29.522.188 VND GMV, ROAS 17.54 and 97 ordersIn another case, GMV reached945,680,898 VND, with 2.2K buyers and 3.1K orders.
Key Takeaway
Livestream commerce generates growth when content, offers, traffic, and operational intelligence function as a single conversion system.
