Work Category: Insurance

Project Summary Digiverse extends the value of events/campaigns into social content pacing, helping activations have a digital impact before, during, and after the event. Business Context An event shouldn’t end when offline activities conclude. Social content can help extend the campaign’s lifespan, create more touchpoints, and reach a wider audience even without direct participation. The […]

Project Summary Digiverse transforms AIA’s insurance messaging into an accessible, consistent, and customer-education-supporting Facebook content system. Business Context In the insurance industry, content isn’t just about posting articles. Content needs to help customers understand, trust, and maintain a connection with the brand throughout a often long and thoughtful decision-making journey. The Content Challenge AIA needs […]