Project Summary
Digiverse expands Kido/Kido Ice Cream campaigns using a video creator-led system, collaborating with KOLs/KOCs, TikTok, Facebook, YouTube, and measuring effectiveness through views, KPIs, reactions, and comments.
Business Context
Creators are more than just content creators. When managed as part of a media network, creators can generate measurable reach, reactions, and discussions.
The Distribution Challenge
Kido needs to expand campaign visibility and engagement through creator-led video, but still ensure effectiveness is tracked using specific metrics.
Digiverse System Lens
Digiverse views creator campaigns as a distribution system. The value lies not only in each video, but also in how the creator network is operated, distributed, and measured.
What Digiverse Connected
Media
TikTok, Facebook, and YouTube are used as video distribution layers.
Message
The campaign message is converted into creator-led content.
Experience
Video entertainment helps users interact with brands more naturally.
Intelligence
Views, KPI achievements, reactions, and comments are used to evaluate performance.
What We Delivered
Digiverse manages KOLs/KOCs for TikTok videos and cross-platform videos, distributes content across Facebook, TikTok, and YouTube, and measures campaigns using views, KPI achievements, reactions, and comments.
Value Created
According to credential, Kido Ice Cream recorded3 TikTok videos, 6.345.900 views, 423% KPI, 417.300 reactions and 418.338 total engagementsKido Mooncakes acknowledges29 videos, 12.375.100 views, 495% KPI, 617.270 reactions and 3.707 comments.
Key Takeaway
Creator campaigns are more powerful when creators are operated as a measurable content distribution network.
