Client: Megumi
Branch: Beauty / Personal Care
Case type: Mixed Media Engagement System
The Digiverse layer connects: Media, Message, Experience, Intelligence
Related services: Facebook, GDN, Ad Network, Influencer, Mini Game
Project Summary
Digiverse combines paid media, influencers, and mini-games to help Megumi expand awareness, generate engagement, and achieve KPIs through a synchronized, integrated media system.
Business Context
For a beauty/personal care campaign, reach is necessary but not sufficient. Brands need to convert attention into engagement, while ensuring that media channels, influencers, and engagement mechanics all serve a measurable goal.
The Engagement Challenge
If a campaign relies solely on paid media, it might achieve reach but lack depth in engagement. If it only uses influencers, the campaign might spread widely, but overall effectiveness is difficult to control. Megumi needed a balanced flow between awareness, engagement, and KPI efficiency.
Digiverse System Lens
Digiverse views the campaign as aMixed Media Engagement SystemPaid media expands reach, influencers increase virality, mini-games create interaction, and KPI tracking helps evaluate the effectiveness of the entire system.
What Digiverse Connected
Media
Facebook, GDN, Ad Networks, and popular influencers are working together to expand reach.
Message
Campaign communication was implemented consistently across channels.
Experience
Mini-games create interactive mechanisms instead of relying solely on mass reach.
Intelligence
Awareness, engagement, and KPI ratios are used to evaluate campaign effectiveness.
What We Delivered
Digiverse implements Facebook, GDN, Ad Network, hot influencers, and mini-game activities. The campaign flow is designed to balance awareness, engagement, and KPI effectiveness.
Value Created
Credited source10.000.000 awareness, 1.200.000 engagement and 110% KPI ratio.
Key Takeaway
An effective mixed media campaign not only maximizes reach but also designs mechanisms to translate that reach into interaction and KPI learning.
